Interviews, insight & analysis on digital media & marketing

My Digital Hero: Jo Royce, Global Marketing Capabilities Director, Unilever

Jo Royce is Global Marketing Capabilities Director at Unilever and has held senior roles at a number of high profile organisations such as Glue, Sapient Nitro, The Lighthouse Company and Possible

Having had such a stellar career, Jo must have come across a huge amount of potential heroes so who has she nominated?

Who is your digital hero? 

I’m going to go for Peter Abraham. Peter is the co-founder of Crank and for many years was a leading figure at Econsultancy

What has he done to win hero status in your eyes?

Peter has been a leading figure in helping to de-mystify digital as well as being an excellent all-round coach and counsel

How has his heroism helped drive digital?

He works hard to make digital everyone’s business & help people/ companies to integrate digital thinking and approaches into their everyday.    He is entirely unpretentious ( which is rare) super smart and generous with his time and thinking.  

He co-authored ( with Neil Perkin) one of the most readable books on digital transformation –  Building The Agile Business through Digital Transformation. It’s one of the go-to books for all those needing to better understand, implement and lead digital transformation in the workplace.

What are the biggest challenges in digital we need another hero to solve?

We need a hero to look at future-planning, at integrating the best of human thinking & creativity with machine learning, automation & AI. We need to be thinking about nurturing & integrating emergent specialisms. 

What is your most heroic personal achievement so far in digital?

Running glue London back in the day – we did some awesome fresh, innovative & inspiring work thanks to some amazingly talented people!