Interviews, insight & analysis on digital media & marketing

My Ecommerce Hero: Mark Pizey, Oakhouse Foods

My Ecommerce Hero is a series celebrating brilliance in ecommerce, in association with, an initiative from  Entropy‘s Alex Tait.

Sue McVie, Director, Direct to Consumer/MD, Oakhouse Foods at Kerry Foods picked Mark Pizey, who has recently been leading the digital team for Kerry’s direct to consumer business Oakhouse foods as her My Ecommerce Hero. Now Mark passes on the honour to his ecomercere hero.

Who is your digital hero?

This is difficult I have worked with so many outstanding people and have so many digital heroes that continue to educate me.  My digital hero though must come from a company whose digital transformation continues to inspire me and makes me personally reflect every time I order a takeaway pizza.

So therefore, my digital hero is Dominos chief of digital Dennis Maloney.

What has he done to win hero status in your eyes?

He has invested in a team at Dominos that are continuously innovating through technology to improve the way consumers receive their pizzas.

From delivery to ‘hotspots’ in outdoor locations such as parks and parking lots to its award-winning voice ordering system and zero-click ordering app Dominos continues to create a leading in class digital ecosystem. 

How has his heroism helped drive digital?

When I was a child ordering a pizza was dependent on a landline telephone and its remarkable to see how it has transformed to 65% of its sales now being processed through its ecommerce channels. 

You hear so many horror stories of companies that have failed to adapt online but for me Dennis and his team continue to show us all what is possible if you lean into digital.

What are the biggest challenges in digital we need another hero to solve?

Digital is constantly evolving and one of the biggest challenges is making sure that managers and employees can re-skill at the same pace.

We need fantastic HR heroes to make sure that businesses understand the value in given employees space and time to upskill and that investment is made in new learning platforms to assist with this.

What is your most heroic personal achievement so far in digital?

For me my personal achievement was surviving my jump into digital and the direct to consumer space from a traditional retail sales role four and a bit years ago.

I still remember that first day thinking what the heck is a pixel! It’s been a fantastic journey and I thank all the people at those meet ups early on that pointed me in the right direction providing me with reading lists, podcasts to ensure I didn’t fall.

The digital community is full of awesome people so don’t be afraid to make the jump.

My Digital Hero

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My Digital Hero: Dan Douglas, Founder, The Cloud and Compass

Dan Douglas runs the startup accelerator, The Cloud and Compass, working with founders to help them scale up. He is the founder of StoreBoost, the retail media to OOH DSP and previously founded Liveposter, which sold to Denstsu and digital agency de-construct to Aegis. We asked who his digital hero is.


My Digital Hero: Mike Nicholson, Co-Founder of Six Sells

Mike Nicholson has been in the industry for over 30 years, formerly at companies including The Evening Standard, The Telegraph, Opera Mediaworks and OpenX. Today he is Co-Founder of Six Sells, a B2B communications agency that works with senior leaders on planning and producing their personable digital content.


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