Digital media measurement platform DoubleVerify (DV) has launched pre-bid video exclusion lists for TikTok, enabling advertisers to proactively avoid undesirable content before their ads are served on the platform.
The solution is powered by DV’s Universal Content Intelligence classification engine, which analyses video, image, audio, and text elements to provide content classifications. Alongside their proactive avoidance of objectionable content, advertisers will be able to combine DV’s pre-bid controls with post-bid reporting.
“We’re excited to launch DV’s pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns,” said Mark Zagorski, CEO of DoubleVerify. “Powered by DV’s industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings—driving stronger engagement, maximising ad performance, and instilling greater confidence in their digital investments.”
DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle, the company’s unified service and analytics reporting platform.
In the coming months, DV will also be enhancing its TikTok dashboard in Pinnacle, introducing top-level pre-bid filtering, enabling brands to analyse reporting specifically for campaigns with pre-bid controls, along with content previews for flagged incidents.
*DoubleVerify is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
