From science experts shining a light on STEM subjects, to literature lovers sharing their favourite book recommendations, the next generation of entertainers and storytellers are being discovered on TikTok.
To celebrate the impact of its creator community, TikTok has announced the first TikTok Awards in the UK & Ireland with presenting partner Sky, Europe’s leading media and entertainment company.
Melissa McFarlane, Head of Operations, TikTok UK, Ireland & Nordics said: ‘Every day millions of people and organisations come to TikTok to share their voice and their creativity, so today is our opportunity to give something back. Our Creativity Summit enables our community to level up their content and build genuine connections, so they can continue to thrive on TikTok and build fulfilling careers.
‘In the UK and Ireland we are also thrilled to announce the TikTok Awards presented by Sky, a unique moment for us to truly celebrate and reward the inspiring achievements of our community.’
Joel Keoghan, Director of Partnerships & Promotions at Sky said: “For the past 34 years, Sky has proudly led the way in helping shape the UK and Ireland’s creative landscape, building a legacy of innovation, creating of thousands of hours of content, and championing best-in-class entertainment experiences.
“Partnering with TikTok is not only a natural extension of this work, but a testament to our ongoing commitment to collaborate with and champion the next generation of creative talent, as we shape the future of the creative industry.”
The TikTok Awards UK & Ireland will recognise the nations’ favourite creators. From fashionistas and foodies, to educators and globe-trotters, these awards are designed to honour the diverse and eclectic range of interests and communities we see thrive on TikTok every single day.
The shortlist of nominees will be revealed in November and voting will then open to the TikTok community who will crown their winners for each category. Creators have been selected based on in app data and account engagement from 2024. Award categories will include Creator of the Year, Breakthrough Artist of the Year and Video of the year.
The final winners will all be voted for by the community via a voting hub on TikTok that will go live in November, with all winners being revealed during a star studded event in December at a central London location. You can also watch the whole event via TikTok LIVE on @TikTok_UK on the night.
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