Warner Bros. Discovery (WBD) has joined forces with YouTube ahead of the Paris 2024 Olympic Games, expanding the reach of Eurosport’s coverage.
The partnership will see a group of European YouTube creators producing Games-related content in the French capital, exploring both the sporting action and the culture on display around the event. Creators include Jakidale (Italy), Rick Azas (Germany), Underrated Hijabi (UK), Robbie Lyle (UK), Meryem Can (Turkey), Gabinouvilla (France), Agnieszka Grzelak Vlog (Poland), Paul Ferrer Z (Spain), and Karina & Marina (Spain).
The YouTubers will be creating content from unique in-stadium positions, across Paris’ Olympic venues, and at WBD House – WBD’s rooftop studio where Eurosport will host its live shows. There will also be video diaries from around the city itself.
“Our ambition is to capture the energy emanating from our remarkable home city of Paris during the Olympics while taking new and existing fans even closer to the Games, the athletes and the stories that will be told,” said Scott Young, Group SVP Content, Production and Business Operations at WBD Sports Europe.
“Partnering with YouTube and its network of much-loved content creators presents a new opportunity to further expand our Olympic storytelling while enhancing our world-class live coverage in the process. We want everyone to be part of this historic sporting spectacle and we can’t wait to bring exciting new formats to viewers all across Europe which we know will engage new and old fans alike.”
In addition, Olympic fans will be able to watch live streams of both the opening and closing ceremonies on Eurosport’s YouTube channel, as well as highlights and original Olympic features published in multiple languages each day throughout the Games.
“YouTube has long been a global home for sports content. It’s the place where sports fans not only come to catch up with major sporting events, but also the destination to watch and go deep on everything they love — from commentary to behind the scenes, to how to master a somersault or learn about the history of skateboarding,” said Rob Pilgrim, Head of Sports at YouTube Europe, Middle East and Africa.
“Through this partnership, Warner Bros. Discovery is catering for the needs of young sports fans by providing never seen before angles to the Games while at the same time building alternative ways to grow their business.”
