Terence ‘Terry’ Kawaja, Founder and CEO of LUMA Partners, famous for his creative, colourful content, will be delivering the opening keynote at NDA’s flagship event, Foresight, for the second year running.
Terry will once again look at the year ahead and set out what he believes will be the key adtech trends in 2025. Having advised on more than $300 billion worth of deals within the sector, Terry continues to be one of the most informed and passionate advocates for the entire industry.
At last year’s event, Terry highlighted three major trends for 2024: evolving business models, rising competition, and increasing government scrutiny, warning how these developments would threaten big tech.
On the back of these trends, Terry pointed to the rise of retail media and the potential for outdoor advertising to receive a ‘Cinderella moment,’ having experienced minimal growth over the past 15 years compared to other channels.
Artificial intelligence (AI), as expected, was also mentioned, with Terry suggesting that the technology’s “most significant impact will be on the creative side.”
Want to hear what Terry has to say this time?
NDA’s Foresight takes place on 12 September at Charlotte Street Hotel and will explore four key topics that are expected to be the talk on the town in 2025. The aim is to help senior decision makers from across media owners, media agencies, and brands to make the right strategic moves around digital advertising next year.
Subjects covered on the day at Foresight will be:
- AI: Stop Getting It Wrong
- The Future of Brand Safety
- Programmatic: The Next Level
- New Media is Old Media: What’s Next?
