Strategy
NDA Contributor
16 September 2024
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VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN)…
DoubleVerify has expanded its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels…
While CTV consumption and quality verification has grown by 252% in the UK year-over-year, bot fraud was up 69% in 2022, according to DoubleVerify research.
The measurement solutions of DoubleVerify (“DV”) (NYSE: DV) are now available to all Netflix advertisers…
New Digital Age meets David Murray, Demand Director of VeraViews to discuss ad fraud in video advertising and increasing trust and value across the media ecosystem…
DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, has annouced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory…
New Digital Age meets Ian Moss, an advisor to the UK Stop Ad Fraud Coalition, to find out more about the motivations behind this new organisation…
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced the inclusion of its VeraViews ad stack on the IAB’s Global Vendor List (GVL).
DoubleVerify has uncovered an advertising fraud scheme that has been attempting to steal over $8 million in ad spend each month.
TikTok has teamed up with digital media measurement company DoubleVerify to measure ad viewability, fraud, and in-geo impressions.
SmokeScreen enables screensavers to hijack CTV devices to generate impressions even when the screen is off.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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