Good-Loop has launched its Good Media™ Packages, a service enabling brands to create a positive impact within their media campaigns…
Dentsu has released its annual media trends report, The Pace of Progress: dentsu 2024 Media Trends….
Ad Signal, a specialist provider of video content management solutions, has announced a major expansion following record growth, with revenues topping £1m…
The WARC Global ad spend outlook for 2023/24 has been released and it looks like there may be some good news ahead for the industry
The latest AA/WARC Expenditure Report data represent a stable first quarter for the UK advertising industry in 2023, with spend remaining flat (0.1% year-on-year growth) to reach a total of £9.0bn.
Free Ad-supported Streaming Television (FAST) is the entertainment sector’s fastest growing segment, writes Jesse Shemen of Papercup…
Media, Tech and Creative agency Anything is Possible (aip) has launched a new AI-powered tool, AdPersona by aiPete, which harnesses LinkedIn’s Audience Insights API and ChatGPT to streamline and accelerate the process of creating tailored audiences for LinkedIn advertising campaigns.
New analysis from Creative X has revealed that some of the world’s largest brands are significantly undermining their ad spend budgets, thereby impacting performance, by developing below par creative for online ads.
To mark International Women’s Day, CreativeX, a creative data platform for the world’s largest brands, has published new analysis showing a need for brands to elevate their approach to including women in ads…
Independent global media consultancy MediaSense has developed and launched an ‘industry first’ end-to-end Diversity, Equity & Inclusion (DE&I) audit…
Ozone, a premium digital advertising platform built for brands by publishers, has announced a new partnership with Autovia, the UK’s most influential automotive media business…
For advertisers, this year’s FIFA World Cup is happening in the midst of Black Friday, Cyber Monday and the Christmas build-up, writes Simon Akers of Archmon…
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