What does the big brand launch of the future look like in a world where we don’t leave the house?
Most people think of the Olympics when you say London 2012, but that was also the time of one of the single biggest campaigns of my career.
Most people think of the Olympics when you say London 2012, but that was also the time of one of the single biggest campaigns of my career.
Sepi Arani, Head of OEM at carwow discussed the issue of recency bias in his 99-second talk at the 99//Club Digital Festival.
“I think lots of marketers at the moment are a bit nervous about what they can and can’t do, what they should or shouldn’t say”, said Jerry Daykin, GSK.
As MIT researcher George Westerman puts it: “Successful digital transformation is like a caterpillar turning into a butterfly.”
However, COVID-19 has ripped up the advertising playbook, with many brands choosing to pause all advertising for fear of appearing too insensitive in the eyes of the consumer.
We think it’s time to recognise
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough