Interviews, insight & analysis on digital media & marketing

Good-Loop launches its Good Media™ Packages 

Good-Loop, the media partner that simplifies doing good for brands at scale, has launched its Good Media™ Packages, a highly effective service enabling brands to create a positive impact within their media campaigns.

The Good Media™ Packages represent Good-Loop’s first programmatic package initiative. These services provide an easy way to initiate scalable positive impact through programmatic ad campaigns while ensuring high effectiveness. The packages are divided into two categories: 

●        Good for the Planet serves ads on values-aligned publishers and supports carbon-efficient websites, climate journalism, and eco-living editorial. It targets climate-conscious consumers.

●        Good for People supports the causes that consumers care about, rewards trusted publishers, and fosters a better society. These ads help fund minority ownership publications, reliable journalism, and reach high-intent and ethically-minded consumers.

Research shows that ad-context increases memorability by 40%. Both packages aim to reduce media waste and boost ROI by aligning quality news and journalism contexts with the advertiser’s message and will also both donate 5% of the CPM to good causes.

“We’re not just creating advertising solutions; we are helping brands find a way to combine promoting their business with doing good,” said Marisa Thomas, CMO of Good-Loop. “The new launch embodies our belief that businesses can excel by making a real difference, helping forge genuine connections with consumers and providing a tangible way to demonstrate that they share their values.”

This service launch acts as another step on the road towards Good-Loop’s aim to deliver responsible advertisements that benefit both businesses and people, while also promoting positive environmental and social change.

In August, Good-Loop launched Act to Donate to encourage consumer engagement with traditionally passive ad formats. The inclusion of a QR code on CTV, DOOH and social media means viewers are rewarded with a donation for their choice to interact with an advert, which has been shown to increase ad engagement by twice as much as the industry standard.

Together, these new products further solidify Good-Loop’s reputation for connecting brands with ethically-minded individuals, establishing Good-Loop as the media partner for businesses looking to make a meaningful impact in their ad campaigns.