New analysis from Creative X has revealed that some of the world’s largest brands are significantly undermining their ad spend budgets, thereby impacting performance, by developing below par creative for online ads.
To mark International Women’s Day, CreativeX, a creative data platform for the world’s largest brands, has published new analysis showing a need for brands to elevate their approach to including women in ads…
Independent global media consultancy MediaSense has developed and launched an ‘industry first’ end-to-end Diversity, Equity & Inclusion (DE&I) audit…
Ozone, a premium digital advertising platform built for brands by publishers, has announced a new partnership with Autovia, the UK’s most influential automotive media business…
For advertisers, this year’s FIFA World Cup is happening in the midst of Black Friday, Cyber Monday and the Christmas build-up, writes Simon Akers of Archmon…
Multinational software company SAP has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity, to significantly boost brand awareness…
Cybersecurity and IP protection company, White Bullet, has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released a six month update revealing key trends in cybersecurity in the monitored markets throughout 2022….
Mobile marketing analytics platform Adjust and leading short form video platform TikTok has released a joint guide, “iOS 14.5+: Success made simple with Adjust and TikTok” offering insights and best practices to help mobile marketers, developers, and advertisers navigate the ever-evolving world of user privacy on mobile…
With the NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet John Tigg, GM, International at Yieldmo…
With the NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Kevin Sewell, Commercial Director of ADYOULIKE…
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and making the LGBT community feel connected to the brand.
The ad industry has reacted to the release of the latest Advertising Association/WARC Expenditure Report, which revealed that the UK ad market grew by 34.3% year-on-year.
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