Advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have released the results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising…
Video has a key role to play as advertisers shift toward attention as metric to measure media quality and campaign performance, according to joint research from OMD Worldwide, Yahoo, and Amplified Intelligence.
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
Attention measurement agency Lumen Research has teamed up with Digital Turbine, an end-to-end mobile platform delivering video ads via leading app publishers, to examine in-game mobile ads performance and attention…
Caroline Hugonenc, SVP, Research and Insights at Teads, shares advice on how brands can change their marketing practices towards an ecology of attention.
Nick Mason, CEO & Founder of Turtl, explains why interactive modular content can pave the way for greater sustained attention and higher engagement.
The second part of NDA’s attention economy roundtable looks at the different roles that industry stakeholders have to play in the future of digital advertising, featuring experts from Spark Foundary, Teads, DoubleVerify, Wunderman Thompson, Nano Interactive, Azerion UK and GumGum…
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from Adnami and Lumen Research…
With the deprecation of third-party cookies set to become a reality next year, the digital advertising industry is having to find different ways to reach audiences and measure outcomes. One of the major talking points is the attention economy, and why the industry should be looking to optimise toward attention, rather than outdated metrics like viewability or clicks…
Brands are being forced to find new ways to target and measure their campaigns, and ‘attention’ is emerging as a key metric for success, writes Michael Feeley…
Frameplay, a global leader in enabling intrinsic in-game advertising, has unveiled a first-to-market attention metric called Intrinsic Time-in-View.
Dominic Woolfe, CEO at Azerion UK, looks at the ways that brands can maximise the impact of attention.
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