Mike Follett, Managing Director at Lumen Research, explores the adoption of attention to measure and optimise advertising.
Nick Reid, SVP and Managing Director EMEA at DoubleVerify, explores three trends that brands should be aware of when delivering campaigns this year.
Inskin’s Dominic Tillson chats with NDA about his return to the company, his plans, and the state of digital advertising
Digital brand advertising company Inskin Media is working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate predictive data on campaign performance.
I went to a school where you had to stand up if a senior teacher entered the room, similar to the military when the lower ranks are commanded to stand to attention as the brass strides through
I went to a school where you had to stand up if a senior teacher entered the room, similar to the military when the lower ranks are commanded to stand to attention as the brass strides through
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