GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland…
‘IAB Europe’s Guide to Attention in Digital Marketing’ looks at what attention is in digital advertising, and why attention measurement is gaining interest.
NDA convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it? Featuring Sophie Strong, Managing Partner of Media Experience, PHD UK, Lina Angelides, Head of Programmatic, OMD UK, Justin Reid, Director of Media, Destinations, Hotels and Growth, Tripadvisor, Ross Coombes, Programmatic Commercial Director, Mindshare, Mike Follett, Managing Director, Lumen Research and Maya Tank, Senior Client Partner at DoubleVerify, we explore the advertiser’s attention deficit disorder.
Technology provider Lumen Research has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC…
Lumen, a leading technology company for attention measurement, has found that creatives delivered by adaptive streaming company SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology…
A study from National CineMedia, Lumen and dentsu has found that ads played in cinemas ranked number one for consumer attention when measured against all other video platforms….
A new study from Playground xyz, leveraging Scope3 data, that found carbon emissions from digital ad campaigns can be reduced by up to 63% when campaigns are optimised for attention time…
half of UK consumers are spending more time consuming content than they did pre-pandemic, according to DoubleVerify…
Jennifer Richards, group commercial lead, Hawk Platform, talks attention metrics…
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has gained Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, its attention-based analytics and performance solution…
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns…
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