half of UK consumers are spending more time consuming content than they did pre-pandemic, according to DoubleVerify…
Jennifer Richards, group commercial lead, Hawk Platform, talks attention metrics…
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has gained Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, its attention-based analytics and performance solution…
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns…
Advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have released the results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising…
Video has a key role to play as advertisers shift toward attention as metric to measure media quality and campaign performance, according to joint research from OMD Worldwide, Yahoo, and Amplified Intelligence.
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
Attention measurement agency Lumen Research has teamed up with Digital Turbine, an end-to-end mobile platform delivering video ads via leading app publishers, to examine in-game mobile ads performance and attention…
Caroline Hugonenc, SVP, Research and Insights at Teads, shares advice on how brands can change their marketing practices towards an ecology of attention.
Nick Mason, CEO & Founder of Turtl, explains why interactive modular content can pave the way for greater sustained attention and higher engagement.
The second part of NDA’s attention economy roundtable looks at the different roles that industry stakeholders have to play in the future of digital advertising, featuring experts from Spark Foundary, Teads, DoubleVerify, Wunderman Thompson, Nano Interactive, Azerion UK and GumGum…
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