Interviews, insight & analysis on digital media & marketing



Roundtable: replenishing advertisers’ attention deficit

NDA convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it? Featuring Sophie Strong, Managing Partner of Media Experience, PHD UK, Lina Angelides, Head of Programmatic, OMD UK, Justin Reid, Director of Media, Destinations, Hotels and Growth, Tripadvisor, Ross Coombes, Programmatic Commercial Director, Mindshare, Mike Follett, Managing Director, Lumen Research and Maya Tank, Senior Client Partner at DoubleVerify, we explore the advertiser’s attention deficit disorder.