Suzana Lay, Planning Director, The Grove Media explains why increased focus on attention is very positive and is in line with a growing move to contextual targeting…
Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
New research has revealed the scale of opportunity for advertisers within the global games marketplace….
The world isn’t woven with atoms, but rather stories spun with the delicate threads of human attention. Attention, that’s where the magic happens, not in fleeting moments. Yet, here we are, gripping onto outdated metrics as an industry. Shall we question why? Let’s unravel viewability.
Social media, mobile devices and ecommerce platforms have created a fiercely competitive ‘attention economy’, writes Kevin Carson of FreedomPay…
Recent research suggests British attention spans are declining, with the average UK reader spending only five minutes and thirty seconds to read an article – a twelve-second decrease compared to 2022 research. Furthermore, a fifth of readers spend less than two minutes reading a news article – almost the amount spent brushing one’s teeth.
During this year’s Cannes Lions Festival, NDA, in partnership with in-game advertising platform Anzu and Lumen Research, the global attention technology company, hosted a panel event to discuss the results of an extensive two-year study into the impact of attention on digital advertising and gaming…
Adnami CEO Simon Kvist Gaulshøj and VP of Product Thomas From tell us about the company’s new attention metric, and how it is helping their clients make the most of high impact advertising…
Playground xyz AIP’s high-attention marketplaces are now available to all global PubMatic customers…
GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland…
‘IAB Europe’s Guide to Attention in Digital Marketing’ looks at what attention is in digital advertising, and why attention measurement is gaining interest.
NDA convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it? Featuring Sophie Strong, Managing Partner of Media Experience, PHD UK, Lina Angelides, Head of Programmatic, OMD UK, Justin Reid, Director of Media, Destinations, Hotels and Growth, Tripadvisor, Ross Coombes, Programmatic Commercial Director, Mindshare, Mike Follett, Managing Director, Lumen Research and Maya Tank, Senior Client Partner at DoubleVerify, we explore the advertiser’s attention deficit disorder.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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