Boots Archives - New Digital Age

DOOH

JCDecaux Programmatic Live Awards: event judge Ollie Shayer of Boots shares his tips for success

JCDecaux and New Digital Age (NDA) have partnered to stage the Programmatic DOOH Live Awards on 24 April 2024 in London (deadline for entries is 22 March). Here, event judge Ollie Shayer, Omni-Media Director of Boots UK, shares his thoughts on the latest developments in programmatic out-of-home advertising and outlines what he believes would make a strong award entry…

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Michael Feeley 18 March 2024

Strategy

Meet the Revolutionaries: Ollie Shayer, Omni-Media Director of Boots UK

LiveRamp, in association with New Digital Age (NDA), is spotlighting the men and women championing a data-led revolution in the marketing industry.

Here, we meet Oliver Shayer, Boots UK’s Omni-Media Director, and find out how best to encourage and execute innovation inside an organisation…

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Michael Feeley 6 June 2023

Retail

Rewarding the industry’s heroes: Pete Markey, Chief Marketing Officer, Boots

With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Pete Markey, Chief Marketing Officer, Boots.

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Tyrone Stewart 30 March 2022