Interviews, insight & analysis on digital media & marketing



JCDecaux Programmatic Live Awards: event judge Ollie Shayer of Boots shares his tips for success

JCDecaux and New Digital Age (NDA) have partnered to stage the Programmatic DOOH Live Awards on 24 April 2024 in London (deadline for entries is 22 March). Here, event judge Ollie Shayer, Omni-Media Director of Boots UK, shares his thoughts on the latest developments in programmatic out-of-home advertising and outlines what he believes would make a strong award entry…