Amy Tocock is Director of Investment Strategy at global media and marketing communications agency PHD Media. Here, she discusses how she is encouraging the evolution and uptake of ATV advertising among colleagues and clients…
DoubleVerify will use the acquisition to expand its value to advertisers in social video and connected TV.
Despite digital video ad spend
Advertising spend for 2020 will
By Tanzil Bukhari, Managing Director,
Rhys McLachlan is Director of
By Patrick Morrell, Director of
Xandr, in association with IAB Europe has launched an industry survey to understand the buy-side challenges and adoption of Connected TV advertising.
As we head into what
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