Virgin Media O2 has unveiled its new entertainment service, Stream from Virgin Media…
Ben Murphy, UK MD at Quantcast, looks at why advertisers should be looking to experiment with connected TV.
Streaming Signals uses machine learning, Nielsen’s panel data, and CTV provider viewership data to enable more relevant targeting.
As I write this it’s day 365 in lockdown and Brits have turned staying home to a fine art. Along with baking banana bread, sharing memes and sending step counts through the roof, the nation has been settling down in front of the TV.
Global music video network Vevo has launched an ad-supported linear channel featuring pop-genre music videos, on Samsung TV Plus in the UK. The partnership builds on Vevo’s momentum and expansion into the UK market, bringing music videos back into the home to connect fans with their favourite artists.
Pixalate, a global ad fraud
Advertising spend on broadcast television
Despite digital video ad spend
James Cornish, VP International Sales,
The way that consumers receive TV content has changed over the past decade, and the pandemic only accelerated that rate of change. CTV advertising needs to keep up.
The UK CTV market is open and ready for business
By Tanzil Bukhari, Managing Director,
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