Strategy
How to make value-based marketing decisions
It is no longer enough to be a brand without a purpose, existing solely for the reason of selling products to consumers…
NDA Staff
21 April 2022
Conscious Advertising Network
Programmatic
Editor’s view: ITV’s programmatic move, Havas gets conscious and digital ad confidence on the up
Each week, NDA Editor Justin
Justin Pearse
9 October 2020
Technology
The 7 growing threats from AI-powered advertising & how adtech must change
seven major threats that AI-powered advertising presents to consumers, from discrimination to misinformation and what we need to do about it
Justin Pearse
7 October 2020
Agencies
Jake Dubbins, Co-chair, The Conscious Advertising Network & MD, Media Bounty
CAN is a cross industry group dedicated to ethics in advertising. Its goal is for all brands to include the CAN manifestos in all agency briefs and RFPs.
Justin Pearse
24 April 2020
Agencies
Jake Dubbins, Co-chair, The Conscious Advertising Network & MD, Media Bounty
CAN is a cross industry group dedicated to ethics in advertising. Its goal is for all brands to include the CAN manifestos in all agency briefs and RFPs.
Justin Pearse
24 April 2020
Strategy
Justin Pearse
20 February 2020
