Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
A new tool that uses search data to help measure brand and category share of search has been launched by Anything is Possible…
As media professionals, we should recognise this, looking beyond our ‘media bubble’ when we plan campaigns to take into account the social and economic situations of our audiences, writes Clare Beddow of MiQ…
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
New research by Carphone Warehouse has revealed the top ten countries where people spend the most on apps.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products.
According to a new VCCP Collaborative report, post-Covid rebound Britain is redrawing the nation into new ‘tribes’ along complex psychological lines, with major long-term impacts on consumer behaviour.
Promotions are not delivering because they have not kept pace with the way consumers now shop, says Robin Coles, Managing Director EMEA at XCCommerce.
Marian Brannelly, Senior Global PR and Communications Manager at Blis discusses 2020 and the shifts we have seen this year in consumer behaviour.
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