Over half of consumers (54%) have lost their patience or become emotional (47%) with brands wasting their time, according to new research from Twilio, the customer engagement platform…
Research by The Trade Desk reveals that 63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services…
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio…
A new tool that uses search data to help measure brand and category share of search has been launched by Anything is Possible…
As media professionals, we should recognise this, looking beyond our ‘media bubble’ when we plan campaigns to take into account the social and economic situations of our audiences, writes Clare Beddow of MiQ…
With a perfect storm gathering, how can online retailers overcome supply problems and continue to appeal to the right demographics in the age of consumer hesitation? Karel Schindler, CEO at ROI Hunter offers his opinion…
More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”.
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
According to Consumer Sentiment Index (CSI) data from Criteo (NASDAQ: CRTO) – the commerce media company – over eight-in-10 (81%) UK consumers will shop for presents online this year with 60% identifying the time saving aspect of shopping online as their main reason. ..
New research by Carphone Warehouse has revealed the top ten countries where people spend the most on apps.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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