In the latest ‘Meet the Revolutionaries’ interview, Dan Cohen, Director of Product and Innovation at Sky Media, explains how innovation is a continuous and collaborative process for those working in the CTV industry…
Research by The Trade Desk reveals that 63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services…
MiQ’s Strategy Director, Pierre de Lannoy and EssenceMediacom’s AV Account Director, Bhavana Pillarisetti discuss the latest challenges of the CTV landscape…
Digital advertising platform GumGum has unveiled a new initiative to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad unit…
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV is keeping overall television spend stable, it is not yet attracting new dollars to the platform. As a result, CTV growth is three times slower than retail media at the same point in its development.
Is CTV really the right platform to reach consumers, or simply an unprofitable ego play? Maor Sadra, CEO at INCRMNTAL explores the issue..
DoubleVerify has launched what it believes to be the ad industry’s first-ever scalable solution to verify viewability on Connected TV (CTV)…
IAB Compass, a new report created with research consultancy MTM, looks at the evolution of four fast-growing digital channels: AR/VR, CTV, gaming and shoppable advertising…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
NDA’s Justin Pearse is joined by senior execs from Channel 4 Sales, ITV, Samsung Ads, Channel Factory, Quantcasr and more to discuss the future of advertising on Connected TV…
For independent ad tech to continue its booming growth over the next five years, it is essential that there is plenty of disruption, writes Tom Jenen of Brand Metrics…
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