IAB Compass, a new report created with research consultancy MTM, looks at the evolution of four fast-growing digital channels: AR/VR, CTV, gaming and shoppable advertising…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
NDA’s Justin Pearse is joined by senior execs from Channel 4 Sales, ITV, Samsung Ads, Channel Factory, Quantcasr and more to discuss the future of advertising on Connected TV…
For independent ad tech to continue its booming growth over the next five years, it is essential that there is plenty of disruption, writes Tom Jenen of Brand Metrics…
With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…
A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.
In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…
LG Ads Solutions, the connected TV and cross-screen advertising service is to rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally…
With NDA’s Summer ‘Trinity Lunch’ happening today (10 June), we caught up with the leaders of businesses sponsoring the event. Here, we meet Steve Broadhead, VP Sales – EMEA at Unruly…
CTV ownership is exploding around Europe. In the UK alone, the average home now owns nearly three connected TV devices, writes Sarah Lewis, Global Director CTV at ShowHeroes Group…
The effectiveness of advertising on streaming services has never been more potent, according to new global research into viewer behaviours by Rakuten Advertising.
Gijsbert Pols, Lead Product Strategist at Adjust explores the potential of CTV advertising…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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