Interviews, insight & analysis on digital media & marketing

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Agencies

IWD 2023: Chasing Equity – Lexi Clarke, ActionRocket

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we chat with Lexi Clarke, Agency Director, ActionRocket.

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Agencies

IWD 2023: Chasing Equity – Angela Tangas, dentsu

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we sit down with Angela Tangas, CEO, dentsu UK&I.

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Digital Women

IWD 2023: Chasing Equity – Jo Mazenko, Metro

To mark International Women’s Day and our Digital Women Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear to from Mazenko, Commercial Director at Metro.

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Digital Women

IWD 2023: Chasing Equity – Agatha Zietala, Magnite

Ahead of the Digital Women International Women’s Day Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear from Agatha Zietala, VP International Marketing at Magnite.

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Social Media

Does Livestream Shopping have a future in the West?

Meta is sunsetting its live stream shopping business on Instagram, just six months after it closed the same offering on Facebook.

What may have been an interesting experiment, ultimately did not deliver. Its end highlights the challenges that social media players – keen to diversify their advertising revenues – are facing. And it explains why they’ve tried to replicate China’s success with livestream shopping, where the medium is integral to eCommerce and estimated to drive 4.9 trillion Yuan in 2023 (£595 billion).

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