For advertisers, Christmas represents an important test to see if they can really cut through the festive noise and get their brand noticed. Even more pressing, as football’s ultimate competition kicks off simultaneously.
NDA speaks to Simon Burgess, Director of Business Development at Blockthough, the ad block revenue recovery specialists…
For the latest in our NDA Meets podcast series, For the latest in our NDA Meets podcast series, we sit down with Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work, NDA is running a series of interviews with its members. Next up is Jess Barrett, Associate Trading Director at The Trade Desk.
Hawk Talks is our regular series in which we speak to industry experts about current themes and issues in their sector. This month, Chris Childs talks to Taneesha Kumar, digital media lead at Pernod Ricard UK about her role, brand and industry challenges – and the opportunities these also offer.
Digital entertainment and media platform Azerion has acquired Hybrid Theory, a data-led programmatic agency and trading desk.
Over three quarters (78%) of Brits are interested in following, listening, or watching the World Cup this year, according to new research by global advertising technology company, The Trade Desk.
The @bbccin channel will share behind the scenes content and fundraising updates, featuring the charity’s iconic mascot Pudsey.
NDA’s Justin Pearse is joined by senior execs from Channel 4 Sales, ITV, Samsung Ads, Channel Factory, Quantcasr and more to discuss the future of advertising on Connected TV…
With NDA’s latest Trinity Lunch fast approaching, we asked the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Paul Barnard – Country Lead, Nielsen Marketing Cloud…
Lin-Sze, who joins from iProspect, will be responsible for ‘supercharging’ Starcom’s planning division
Bloomberg Media, the global business and financial information and news provider, has unveiled a partnership with UK artificial intelligence (AI) start-up, Papercup, to localise hundreds of hours of video content through AI dubbing on YouTube for Spanish-speaking audiences in Latin America and the US…