Interviews, insight & analysis on digital media & marketing

UK tech start-up Eyeora launches virtual reality platform 

Virtual reality (VR) technology company eyeora has launched a social VR platform designed to make it easier, cheaper and quicker for anyone to create, share and monetise VR content and experiences.

The cloud-based platform, comprised of an app and turnkey creative studio, has been built specifically for non-technical people. With no technical skills or coding expertise required, users can now create, edit and share their own VR content in minutes, using simple drag and drop functionality.

Accessed through an iOS or Android mobile app, PC desktop or VR headset, eyeora is a self-managed monetisation platform, enabling anyone to generate income and sustain a career in the metaverse. Consumers, content creators, artists, entertainers, influencers, athletes, businesses and brands can create their own 3D life-like avatar, customised VR rooms, 360 video content, and host high-quality, immersive VR events and experiences in the metaverse, with the ability to publish content directly to eyeora’s social VR app and to multiple headsets.

Daniel Corazzi, CEO and Founder of eyeora, commented: “The birth of the metaverse means we’re going to see a paradigm shift in how we share content, socialise and communicate with each other in more immersive ways. eyeora not only provides a destination for people to enjoy immersive entertainment experiences and events, but an easy and affordable way for everyone to create, share and monetise content in the metaverse.”

Users of the platform comprise of ‘creators’ and ‘explorers’ (fans). Creators can use eyeora’s turnkey studio to build, personalise and monetise VR rooms and events via subscriptions, pay-per-view or advertising. Explorers can participate in free and ticketed immersive events, socialise with friends in virtual hangout rooms, attend corporate training, have a backstage sporting experience, or attend a music concert in the metaverse in the eyeora hologram stadium. Basic access is free with advanced subscriptions for creators starting at £9.99 a month

eyeora has the backing of high-profile entrepreneurs in the tech, music and entertainment industries, including former Spice Girls manager Chris Herbert; Tech Top 100 Entrepreneur Richard Pursey; and John Revell, co-creator of Ginger Media alongside Chris Evans. Artists and companies already using the platform include CeeLo Green, Ro James, Bridget Sarai, Dontae Winslow, Avehre and the BBC.