A collection of comments from industry executives in response to the latest IPA Bellwether Report.
UK marketing budgets increased by their strongest rate since 2017 in Q3 2021, according to the latest IPA Bellwether Report.
Sherif Kader, Managing Partner, OMD EMEA has over 12 years experience across the agencyland, from the indies to the big agency networks. We asked him who his digital hero is.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Ashleigh Footit, Senior Programmatic Manager at The Independent.
Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers
For the latest in our NDA Meets podcast series, we sit down with Stian Remaad, Co-founder and CEO of Adnuntius, to discuss how his platform addresses the issues facing the advertising industry in the post-cookie world.
In today’s privacy focused environment, publishers who prioritize collecting first party data on their content are in the best position to provide these insights for brands. But, to be ‘insightful’, this data has to go beyond numbers.
For many years, the industry has been defined by the idea of striving to be ‘mobile-first’. However, with the emergence of connected TV (CTV), is it perhaps time for us to be thinking ‘CTV-first’ instead?
I’m a self-confessed people pleaser. It’s something I’m working on. My reaction to ‘’lunch?’’ ‘’drinks?’’, an 8:00am meeting request or another project to manage, would always instinctively have been yes. I like to be busy, I like to be supportive, and I like to challenge myself. But most of all, I find it hard to say no.
For almost a century, cereal brands Kellogg’s, General Mills, Nestle and Weetabix – some of the biggest names in FMCG – have fought to win pride of place on the breakfast tables of families in the markets they serve.
‘We were surprised to discover that investment in digital had grown by a huge 49% year on year’
As we look ahead to NDA’s flagship networking Trinity Lunch event in November, we’re talking to some of our partners and VIP guests to hear their thoughts on the industry the event will be celebrating. Next up is Tanya Field, Co-Founder & CPO, Novatiq.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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