Creative isn’t a noun, it’s an adjective
Imagine for a moment of what could be achieved with Programmatic if the creative was half-decent
Imagine for a moment of what could be achieved with Programmatic if the creative was half-decent
We’re constantly being told that 9-5 is over and we should switch to new models. But is that such a good idea?
UK ad spend is expected to grow by almost 25% this year to reach a total of £29.3 billion, says AA/WARC.
Consumers no longer just buy a product – they buy a story, as well as a brand’s ethical and moral standpoint.
Have you ever heard the phrase, “knowledge is power?” It means the more you know, the more you will succeed. But what if you know something and don’t share it? Is it still powerful?
In a special edition of the NDA Meets podcast, NDA Editor Justin Pearse sat down with one of the advertising industry’s most influential figures, Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital.
Marketing to Chinese consumers presents global brands with an unprecedented opportunity.
The Advertising Association has announced
These articles have been written
With recovery firmly on the horizon, marketers must consider how to best support travel and hospitality brands who are ramping up media activity as the advertising landscape has changed when it comes to re-engaging consumers and building and maintaining their trust.
The third writeup of our CTV Advertising roundtable focusses on measurement.
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
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