Three years ago, Netflix launched its ad-supported tier. Speaking at The Future of Media event, Damien Bernet, who leads the advertising business at Netflix, joined The Media Leader’s Jack Benjamin to reflect on that journey and outline what’s next for the global streaming giant.
The global advertising market has changed dramatically in just a few short years, reshaping the landscape for media owners, brands, and agencies alike. According to Alex Brownsell, Head of Content at WARC Media, this rapid transformation has not simply been a pandemic blip, it represents a fundamental break with the past.
Robert Kelly has been working in digital since 2003 starting in sales at IT professional publisher Netcommunities. Other notable roles include Head of Publisher Sales at TradeDoubler, Business Development Director at Mojiva and Mobvista and UK general manager for PapayaMobile. Rob is currently contracting for Finnish exchange ThirdPresence leading their publisher acquisition initiatives.
The final panel of LiveRamp’s RampUp London event, Revolutionaries with New Digital Age, brought together three marketing leaders driving the data revolution within their businesses. Moderated by New Digital Age Editor-in-Chief Justin Pearse, the discussion explored how data collaboration, internal transformation, and emerging technologies like AI and CTV are redefining the way brands connect with consumers.
“Here’s the real kicker: every time a new layer of “efficiency” is added to the chain, it creates a new layer of opacity. Supply Path Optimisation, Demand Path Optimisation, contextual AI bidding – all designed to simplify, but each one quietly adding another decision-maker, another fee, another black box.”
At the latest ‘Marketing the
Image-based AI does more than simplify workflows – it builds trust, explains Matthieu Rouif, CEO, Photoroom…
Chalice AI, together with supply-side platform Index Exchange recently announced a strategic partnership with dentsu’s Next Gen initiative. New Digital Age spoke with Freddie Turner, Managing Director EMEA at Chalice AI (and regular NDA columnist) to find out more…
At New Digital Age’s Foresight event, Claire Enders CBE, founder of Enders Analysis, joined NDA Editor-in-Chief Justin Pearse for a wide-ranging discussion on the changing media landscape, the rise of streaming and digital platforms, and the disruptive role of artificial intelligence…
With more than thirty years in the media and advertising world, Pete Robins is a true pioneer, behind seminal digital agencies like Glue London, agenda21 and Modem Media. Now, he has launched a new independent agency, Project5, with the ambition of redefining what a media agency can do in the age of AI, modern measurement and audience prioritisation.
LG Ad Solutions has launched Social Sync powered by Spaceback in the UK, a creative solution that allows brands to transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the United States but is now available globally…
Zoom Media, the parent company of GymTV, has announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada…