In this latest edition of My Digital Hero, Zoe Risbridger-Smith, Programmatic Business Development Manager at Bauer Media Outdoor names the person who has inspired her most in her career…
Digital commerce and performance agency IDHL has announced the acquisition of London-based ecommerce consultancy, strategy and performance agency, Vervaunt…
Justin Pearse, Editor-in-Chief, New Digital Age, sits down with Blake Seabrook. Country Manager UK, Readpeak to talk about the future of native advertising.
Nathaniel Andes is VP of Technology & Publisher Partnerships at Aniview, where he leads the company’s EMEA strategy across video, CTV, and publisher solutions. He has over a decade of experience spanning adtech and media. Before joining Aniview, Nathaniel was Director of Strategic Partnerships, EMEA at 33Across. Prior to that, he worked at Reach PLC.
New Digital Age in partnership with LiveRamp recently hosted a roundtable discussion, featuring leading marketers from brands, agencies, publishers and technology partners, all of whom had previously featured as the subject of a Meet The Revolutionaries interview.
For the past three years, New Digital Age in partnership with LiveRamp has published a series of interviews profiling some of the most innovative and forward-thinking marketers in the world. Each Meet The Revolutionaries interview focuses on the impact of an individual in driving innovation forward, as well as offering tips and insights into making change happen and exploring real-world examples of data collaboration.
The If channels and funnels are dead, what replaces them? panel discussion at the Future of Media event featured Louise Owen, Chief Performance Officer, UM London; Kelly Parker, Chief Media Officer, WPP Media UK; Steve Ricketts, Chief Commercial Officer UK and International, Publicis Media; Cadi Jones, SVP EMEA, Index Exchange. Moderated by John Moulding, Technology Editor, The Media Leader.
Three years ago, Netflix launched its ad-supported tier. Speaking at The Future of Media event, Damien Bernet, who leads the advertising business at Netflix, joined The Media Leader’s Jack Benjamin to reflect on that journey and outline what’s next for the global streaming giant.
The global advertising market has changed dramatically in just a few short years, reshaping the landscape for media owners, brands, and agencies alike. According to Alex Brownsell, Head of Content at WARC Media, this rapid transformation has not simply been a pandemic blip, it represents a fundamental break with the past.
Robert Kelly has been working in digital since 2003 starting in sales at IT professional publisher Netcommunities. Other notable roles include Head of Publisher Sales at TradeDoubler, Business Development Director at Mojiva and Mobvista and UK general manager for PapayaMobile. Rob is currently contracting for Finnish exchange ThirdPresence leading their publisher acquisition initiatives.
The final panel of LiveRamp’s RampUp London event, Revolutionaries with New Digital Age, brought together three marketing leaders driving the data revolution within their businesses. Moderated by New Digital Age Editor-in-Chief Justin Pearse, the discussion explored how data collaboration, internal transformation, and emerging technologies like AI and CTV are redefining the way brands connect with consumers.
“Here’s the real kicker: every time a new layer of “efficiency” is added to the chain, it creates a new layer of opacity. Supply Path Optimisation, Demand Path Optimisation, contextual AI bidding – all designed to simplify, but each one quietly adding another decision-maker, another fee, another black box.”