JCDecaux research reveals evolution of thinking around Programmatic DOOH
For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has partnered with MTM to produce new research exploring the programmatic digital out-of-home (pDOOH) landscape in the UK. New Digital Age spoke to Dom Kozak, Head of Programmatic at JCDecaux UK, to unpick the research results…