Publishing
How to make B2B marketing more powerful in 2026: plans, panels and the power of purposeful events
At the latest ‘Marketing the
NDA Staff
20 October 2025
At the latest ‘Marketing the
Image-based AI does more than simplify workflows – it builds trust, explains Matthieu Rouif, CEO, Photoroom…
Chalice AI, together with supply-side platform Index Exchange recently announced a strategic partnership with dentsu’s Next Gen initiative. New Digital Age spoke with Freddie Turner, Managing Director EMEA at Chalice AI (and regular NDA columnist) to find out more…
At New Digital Age’s Foresight event, Claire Enders CBE, founder of Enders Analysis, joined NDA Editor-in-Chief Justin Pearse for a wide-ranging discussion on the changing media landscape, the rise of streaming and digital platforms, and the disruptive role of artificial intelligence…
With more than thirty years in the media and advertising world, Pete Robins is a true pioneer, behind seminal digital agencies like Glue London, agenda21 and Modem Media. Now, he has launched a new independent agency, Project5, with the ambition of redefining what a media agency can do in the age of AI, modern measurement and audience prioritisation.
LG Ad Solutions has launched Social Sync powered by Spaceback in the UK, a creative solution that allows brands to transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the United States but is now available globally…
Zoom Media, the parent company of GymTV, has announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada…
LADbible Group MD Victoria Bickle and Kerry Thorpe, Head of Communications at Ben & Jerry’s have been announced as speakers at NDA’s annual leadership summit Foresight this September.
Tim Ainsworth is Executive Director of Brand Experience at McCann Manchester and NDA’s monthly columnist.Excess share of voice versus market share: why this (and every other methodology) needs a facelift to explain how marketing works and brands are built.
Michelle Sarpongis Head of Activation, the7stars. She was listed among Campaign’s Top 10 Media Buyers in 2023 & 2024. She is also part of the founding committee for the Women In Trading network which launched in 2024.
Jamie Irving, VP Digital Marketing and CRM at Pentland Brands, speaks to New Digital Age Editor-in-Chief Justin Pearse about the evolving challenges of measurement, the role of econometrics, and why effectiveness must always trump efficiency.
Sky Sports will welcome four new whistle-to-whistle sponsors — Guinness, Coca-Cola, Uber Eats and The British Army — who will not only feature prominently across live Premier League coverage but also lead in innovative branded content activations. They join returning partners bet365, which continues its sponsorship of pre- and post-match coverage, and EA, which expands its multi-year partnership to deliver engaging digital and social content tailored to fans…