IAB Tech Lab, the global digital advertising technical standards-setting body, has announced Index
Exchange’s donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce…
Olga Makarenko, Head of Digital Department of Trust communications agency, gives her overview of the leading platforms for business…
Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, according to the latest data from Wunderkind…
Lorraine Jeckells, Managing Partner at Free Partners, outlines her thoughts on how women could be better supported throughout their careers…
Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year…
Welcome to 2024. NDA is back after what felt like a very long break!
Roland Palmer, General Manager, UK, Benelux, Nordics, Alibaba Group, names the biggest ecommerce trends of the year ahead…
The past couple of years have presented a cocktail of uncertainty for consumer businesses. 2024 will not be much different – there is no let up for sales and marketing teams who will continue to be called upon to be commercial alchemists as the economy remains delicate. The challenge will be to deliver maximum impact against tightening budgets, to not only keep existing audiences but to unlock new growth.Â
I wanted to find out more from Jamie on his entrepreneurial mindset, brave leadership and using local female brand ambassadors as a way of allyship, inspirations and empowerment for the community that is being received so well – reflected in his company’s growth figures.Â
Roku’s Laura Chaibi explains the importance of a ‘back to basics’ measurement approach in order to unearth retail media’s CTV potential.
To discuss the topic, NDA recently partnered with Scibids to bring together a group of industry experts. The roundtable, chaired by NDA Editor Justin Pearse, featured Arshiya Nazir, Addressable Strategy Director, dentsu UK; Richard Bettinson, Senior Director Media Planning, Strategy & Insight, Hilton; Jonathan Greenhalgh-Macwan, Partner, Digital Planning, Wavemaker UK; Max Gold, Digital Lead, the7stars (Speaker Three); Alex Campbell, Chief Strategy Officer, Performics UK (Speaker Four); and Matt Nash, UK Managing Director at Scibids.
Google’s grip on the digital ad space won’t loosen overnight, but a major shift is underway, according to the team at Brave Ads…