LADbible Group MD Victoria Bickle and Kerry Thorpe, Head of Communications at Ben & Jerry’s have been announced as speakers at NDA’s annual leadership summit Foresight this September.
Tim Ainsworth is Executive Director of Brand Experience at McCann Manchester and NDA’s monthly columnist.Excess share of voice versus market share: why this (and every other methodology) needs a facelift to explain how marketing works and brands are built.
Michelle Sarpongis Head of Activation, the7stars. She was listed among Campaign’s Top 10 Media Buyers in 2023 & 2024. She is also part of the founding committee for the Women In Trading network which launched in 2024.
Jamie Irving, VP Digital Marketing and CRM at Pentland Brands, speaks to New Digital Age Editor-in-Chief Justin Pearse about the evolving challenges of measurement, the role of econometrics, and why effectiveness must always trump efficiency.
Sky Sports will welcome four new whistle-to-whistle sponsors — Guinness, Coca-Cola, Uber Eats and The British Army — who will not only feature prominently across live Premier League coverage but also lead in innovative branded content activations. They join returning partners bet365, which continues its sponsorship of pre- and post-match coverage, and EA, which expands its multi-year partnership to deliver engaging digital and social content tailored to fans…
While the networks focus on scale, consolidation and automation, independent media agencies are growing on their own terms, fuelled by talent, trust and agility. At New Digital Age’s latest indie agencies roundtable, chaired by Editor-in-Chief Justin Pearse, leaders from across the UK indie media agency ecosystem gathered to explore the realities of growth in 2025.
David Grenfell is Head of Performance Marketing at Future Publishing. We asked who his digital hero is.
Advances in AI now enable far more customisation, transparency and precision, says Justin Pearse…
Claire Enders, CBE, The Founder of Enders Analysis, will provide the opening keynote at NDA’s Foresight leadership summit in September.
NDA has partnered with the newly-launched Women in Trading group for an interview series finding out more about the group’s members and its mission. Vanessa Doyle is the Head of Trading at IPG Mediabrands.
DoubleVerify (“DV”) (NYSE: DV) has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear…
At MAD//Fest London 2025, Lydia Oakes, MD at Bluestripe Communications, along with Paul Wright, Head of Advertising EMEA at Uber Ads put on a masterclass in making B2B more effective, creative and powerful in delivering results to the bottom line