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Agencies

Collaboration, control and culture: the new face of indie agency growth

While the networks focus on scale, consolidation and automation, independent media agencies are growing on their own terms, fuelled by talent, trust and agility. At New Digital Age’s latest indie agencies roundtable, chaired by Editor-in-Chief Justin Pearse, leaders from across the UK indie media agency ecosystem gathered to explore the realities of growth in 2025.

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Justin Pearse 11 August 2025
Technology

DV expands AI-powered Brand Suitability measurement on Meta

DoubleVerify (“DV”) (NYSE: DV) has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear…

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Michael Feeley 1 August 2025
Advertising

Why it’s time to make B2B PR less boring

At MAD//Fest London 2025, Lydia Oakes, MD at Bluestripe Communications, along with Paul Wright, Head of Advertising EMEA at Uber Ads put on a masterclass in making B2B more effective, creative and powerful in delivering results to the bottom line

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Justin Pearse 31 July 2025
Publishing

New Digital Age announces strategic long-term partnership with Adwanted Group

New Digital Age is proud to announce a new partnership with Adwanted Group, becoming an official media partner for the company’s flagship event portfolio. 
The collaboration brings together two of the most respected names in the media and marketing industry, combining NDA’s editorial and event expertise with Adwanted’s stellar reputation for delivering industry-leading conferences and content.

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NDA Staff 24 July 2025
General

Michelle Sarpong: What’s the winning formula for modern leadership?

Historically, organisations have relied on a top-down, hierarchical leadership structure. These clear-cut tiers of senior, middle, and junior management were designed to establish control, create order, and ensure accountability. They offered well-defined career pathways and consistency in decision-making. But today’s world is different.

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Justin Pearse 24 July 2025