News UK’s Nucleus Plan draws on real-time first-party data signals to provide advertisers with improved addressability and granularity.
Azerion and Lumen Research today announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance.
Rachel Conlan, Global Chief Marketing Officer at Binance, talks to NDA about the crypto exchange’s marketing strategy.
In the latest ‘Meet the Revolutionaries’ interview, in association with LiveRamp, we speak to Peter Young, Director of Performance Marketing at online fashion retailer Farfetch…
DA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Chris Edwards, Director, Media at Rakuten Advertising.
shoppers around the world expect to maintain or increase both their online and bricks-and-mortar spending this Black Friday Cyber Monday (BFCM) weekend, according to Shopify research…
The lines between different age groups are blurring, according to Sarah Dear, CEO & Co-founder, Born Ugly…
Marketers are stumbling into a series of common traps that stop them harnessing demand, writes Umar Akhtar, co-founder and CMO, Qudo…
Optimizely, a leading digital experience platform provider, has unveiled a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One…
Digital marketing & media agency Anything is Possible is thrilled to announce that Ravi Adelekan has been honoured with the prestigious Pride of Britain – Child of Courage award…
It’s time to consider why Open Rate may no longer be a reliable metric for email marketing. writes Pauline Buil, Marketing Director of Deployteq…