Optimizely, a leading digital experience platform provider, has unveiled a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One.
Up until now, the market has had to make the difficult choice between building a stack that caters more to either developers – think open and highly customisable but complex – or to practitioners – resulting in disparate point solutions that create a lot of overhead costs and disjointed workflows. Additionally, with AI rapidly evolving and its value exponentially growing, it has never been more important to streamline the way content gets created and data gets actioned.
Comprised of Optimizely’s seamlessly integrated best-of-breed capabilities, all built on a modern SaaS, Optimizely One offers a highly composable architecture giving teams the flexibility to choose exactly what they need in their marketing ecosystem. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simple for marketers to create, manage, deliver, and optimise content all in one place. Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimise digital experiences for their customers.
Alex Atzberger, CEO of Optimizely, said: “Marketing is the only remaining enterprise function that doesn’t have a go-to platform, so we designed Optimizely One to be the operating system for marketers. Content is at the core of every digital experience, and Optimizely One provides exactly what marketers need to orchestrate their content, monetise experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI. The time is now for companies to seize the opportunity to reinvent how marketing, product and growth teams work together to create content-driven digital experiences.”
With Optimizely One customers can now enjoy a fully-composable stack, allowing teams to design entire web experiences with a low/no code interface. In addition, Optimizely One connects your team via a comprehensive workflow — from planning to analysis – all based on a single unified platform that allows you to log in once and seamlessly navigate across all Optimizely applications.
With Optimizely’s newly announced solution partner, Writer, the full-stack generative AI platform for enterprises, Optimizely Content Marketing Platform (CMP) customers will be able to leverage sophisticated language learning models (LLMs) within the context of their existing marketing workflows. With a strong AI offering that meets B2B needs, this partnership will allow joint customers of Optimizely and Writer to finally harness the power of AI by leveraging the Writer platform to develop content that is relevant, compliant and consistent with their existing brand tone and voice.
“We’re continually reinventing the way marketers work, so they can more easily deliver exceptional digital experiences to their customers and drive maximum business impact without having to make any tradeoffs,” said Rupali Jain, Chief Product Officer at Optimizely. “Optimizely One is a shared operating system that gives teams unprecedented levels of transparency, flexibility and simplicity to manage their entire marketing lifecycle. With the guidance of Opal and power of experimentation data, every part of the lifecycle is rooted in science.”
