Katie Atkinson is MD at The Runway Media, a media agency with a focus on SMEs. Her industry career spans over a decade and includes roles at Dentsu, Mindshare, PHD and more.
New Digital Age is proud to announce a new partnership with Adwanted Group, becoming an official media partner for the company’s flagship event portfolio.
The collaboration brings together two of the most respected names in the media and marketing industry, combining NDA’s editorial and event expertise with Adwanted’s stellar reputation for delivering industry-leading conferences and content.
Historically, organisations have relied on a top-down, hierarchical leadership structure. These clear-cut tiers of senior, middle, and junior management were designed to establish control, create order, and ensure accountability. They offered well-defined career pathways and consistency in decision-making. But today’s world is different.
Three out of four shoppers say ecommerce has lost its spark. It’s efficient and convenient – but exciting? Not so much. According to recent findings in The Spark of Discovery report, online shopping has lost its spark, signalling an emotional gap between consumers and the shopping experience.
Audience measurement, data, and analytics company Nielsen recently announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. New Digital Age spoke with Inam Mahmood, General Manager, EMEA, Nielsen, to find out more…
Nextdoor, a neighbourhood network used by one in four UK households, has released the most significant redesign of its core product to date. New Digital Age spoke to Sarah Leary, Co-founder and CMO at Nextdoor to find out more…
New Digital Age spoke to Dorin Boerescu, CEO of 2Performant, who believes that brands need to diversify beyond Google and organic CTRs, and focus on generating demand through alternative channels…
Chris Dunne is Head of Marketing, Thinkbox and CEO, Outvertising. Outvertising is the marketing and advertising industry’s not-for-profit, volunteer-run LGBTQIA+ advocacy organisation. Chris’s career spans two decades, he was named in The Media Leader’s inaugural Future 100 list, is a member of the Chartered Institute of Marketing, the UK Accessible Advertising Alliance, and the IPA’s Effectiveness Leadership Group…
In part two of the recap of our CTV Advertising roundtable in Cannes, the discussion honed in on questions of content quality, audience engagement, and the shifting responsibilities of platforms and planners in the CTV space…
The Digital Women panel at Cannes, hosted by New Digital Age and chaired by Ellie Edwards-Scott, delved into the fast-evolving world of AI and the critical role women must play in shaping its future…
Retail media’s rapid ascent was on full display in Cannes, where industry leaders gathered to unpack its opportunities and growing pains…
For the next couple of weeks from today, we’re running articles covering the huge variety of roundtables, panels, interviews and podcasts that took place at our venue Maison NDA, which made me reflect on what the festival stood for today