Interviews, insight & analysis on digital media & marketing

Facebook X-twitter Linkedin Rss
Keep up to date with NDA

featured
Strategy

Interview: Dentsu and Co-op sets sights on transforming retail media with world-first alliance  

In a world-first innovation, global marketing group Dentsu will bring together its own platform’s original data – derived from comprehensive global surveys – and new eye tracking research conducted by industry-leading attention specialists Lumen Research on behalf of the Co-op Media Network, focusing on the convenience store marketplace. New Digital Age spoke to Katie Hartley, Managing Director – Product and Innovation at Dentsu and Dean Harris, Head of Co-op Media Network to find out more about the new alliance…

Read More ->
Michael Feeley 5 June 2025
Publishing

Meet the Revolutionaries: Lee Sears, President International Advertising and Brand Studios, Paramount Global

New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. Here, Lee Sears, President International Advertising and Brand Studios at Paramount Global, explains the importance of clear communication, expert execution and data collaboration for successful innovation…

Read More ->
Michael Feeley 22 May 2025
Agencies

A call for Connected Decisioning

How do we ensure that we are making the right decisions in-platform to deliver optimum outcomes? On the face of it, this seems like a simple question. But the answer is becoming increasingly complex.

Read More ->
Justin Pearse 21 May 2025
Strategy

Meet the Revolutionaries: Michael Barber of Virgin Red

New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a a new era of data collaboration. Here, Michael Barber, Innovation Lead at Virgin Red, advises on the importance of perseverance and communication in driving innovation and discusses the potential for personalisation to evolve beyond transactional use…

Read More ->
Michael Feeley 8 May 2025
Programmatic

Editor’s View: Celebrating the power of programmatic digital OOH

You don’t often think of lead gen in the same breath as OOH, do you? But at last week’s JCDecaux in partnership with NDA Programmatic DOOH Live Awards 2025, one of the big winners was exactly that. A fantastic campaign from Skyrise using programmatic OOH for lead gen for investment company Flagstone.

Read More ->
Justin Pearse 6 May 2025
Programmatic

Digital Leaders of Tomorrow: Irini Michail, Hawk (an Azerion company)

In episode 11 of season three, Hawk’s Irini Michail chats about her journey from the advertising industry into teaching and back again, the freedom to be more yourself in advertising/marketing, an interest in Classics, the identity challenges faced as a child of immigrants, a desire to do more solo travelling, and much more!

Read More ->
Tyrone Stewart 1 May 2025