As part of NDA’s ongoing series exploring the rise of independent media agencies, Editor Justin Pearse sat down with Celine Saturnino, Chief Executive Officer at Mediaplus UK, to discuss the current landscape
Speaking at Advertising Week Europe, E45 and Outvertising explored how inclusive advertising is beneficial to everyone.
Jeff Simmons is Senior Client Partner heading up the Automotive Vertical (UK) at Microsoft Advertising, with over twelve years’ experience in the digital advertising space.
New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. The ‘Meet the Revolutionaries’ interviews focus on the efforts of the industry executives helping to drive digital marketing forward into a new era of data collaboration.
Here, Lena Arbery, Director of Destinations, Travel and Growth, EMEA at Tripadvisor, explains the importance of keeping your mission front and centre when leading any innovation project…
At Advertising Week Europe 2025, Paul Wright, Head of International at Uber Advertising, and Mike Follett, Lumen Research CEO, discussed the relationship between attention and profits.
As TV advertising continues its digital transformation, Connected TV (CTV) is booming. At Advertising Week Europe, a panel titled “The CTV Experience: Reaching the Modern Consumer” gathered experts to explore how brands can make the most of the CTV opportunity.
Few people know the publishing industry as intimately as Colin Morrison. Over the course of his career, he has led major media businesses including Reed Business Information, ACP Magazines, Future, and Axel Springer International. Now, he runs the respected Flashes & Flames newsletter, which dives deep into the business strategies behind global media companies.
To celebrate the second year of the JCDecaux Programmatic DOOH Live Awards this Spring, NDA caught up with the judging panel of industry experts to find our what they are looking for in this year’s entries. Next up is Nadia Stowell, OOH Business Director, Spark Foundry.
The power of digital advertising for good is sometimes lost in the endless stream of negative headlines. Whether it’s debates around Made for Advertising (MFA) sites, questions of transparency, arbitrage scandals, or broader concerns over nefarious practices, the narrative can often feel overwhelmingly cynical.
For decades, marketing has been synonymous with big ideas and bold creativity, think Don Draper’s 1950s boardroom pitches or door-to-door salesmen with a well-rehearsed script. But today’s marketing leaders face a far more complex reality. Consumers are bombarded with digital content, attention spans are shrinking, and every dollar spent is under scrutiny.
The independent agency sector is experiencing an unprecedented boom. To explore this shift, New Digital Age Editor, Justin Pearse sat down with Joe Espinosa, Senior Group Director who leads the independent agency team at MiQ to discuss the reasons behind this surge and the challenges indie agencies face.
NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Vanessa Goff-Yu, Marketing & Comms Director at TAG (the Trustworthy Accountability Group)…