The latest Advertising Association/WARC Expenditure Report, published yesterday, has drawn a largely positive reaction from across the UK advertising and marketing industry…
Too many people think that once their ad buying system is set up, programmatic will sort it. Inclusion list – done, exclusion list – completed, KPIs – set and ready to go. What could possibly go wrong?
In her role as International
New Digital Age (NDA) in association with LiveRamp is spotlighting the industry executives helping to drive digital marketing forward into a new era of data collaboration.
Here, Mario Lamaa, Director of Revenue Operations at Immediate, discusses the most common barriers to innovation and explains why data collaboration will be key to the future of personalisation and customer experience…
Dan Wilson is Chief Data Officer and Co-founder at Charlie Oscar, a media & creator agency. He spent 20 years in digital marketing, in roles leading data and technology from independent agencies such as Fetch and i-level to networks including Wavemaker and DentsuX.
New NDA columnist Simon Cis CEO of The Freethinking Group, a portfolio companies including Republic of Media, Intelligence22 and Numodo, with offices in Manchester and Edinburgh.
As one of adtech’s most experienced and respected figures, Matt Barash has spent over two decades building, leading and advising some of the most significant names in the space. Now, he’s stepping into a new challenge as Chief Commercial Officer at Nova, a creative tech company.
Claire Trbovic, Group Business Director at SMG, offers her take on the most common challenges to innovation and how best to work around them.
SocialChain, the social strategy and creative practice of Brave Bison, recently acquire the influencer marketing agency The Fifth from News UK. We sat down with Oliver Lewis, CEO & Founder of The Fifth to discuss the most significant developments in the sector.
The shortlist of entries in contention for this year’s JCDecaux Programmatic DOOH Live Awards 2025 has been announced…
In episode 10 of season three, RAAS LAB’s Toby Shaw discusses hyper-relevant advertising, where AI fits into delivering that, entering into the industry straight out of school via an apprenticeship, switching agency life for adtech, having an entrepreneurial mindset, ambitions of running at least one marathon, and more!
The discussion took place at an event held on Valentine’s Day at London’s The Ivy Club, featuring a select audience of senior marketers, dedicated to exploring data collaboration. The event was part of NDA and LiveRamp’s Meet the Revolutionaries initiative, which interviews and brings together marketers at the forefront of data-driven marketing.