To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we’re joined by Gina Ramson Williams, Chief People Officer, OMD EMEA.
Are curated partnerships and data collaboration the keys to unlocking the potential of CTV advertising? Does the CTV format offer more creative possibilities for marketers than traditional TV advertising?
‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands.
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we chat with Lexi Clarke, Agency Director, ActionRocket.
In the last two years, sales from marketplaces accounted for 62% of global ecommerce revenue and grew by 29% – five percentage points higher than overall ecommerce growth, writes Orla Power of Luzern eCommerce…
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we sit down with Angela Tangas, CEO, dentsu UK&I.
New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace. Featuring expert insight and commentary from Ampere Analysis, Roku, Channel 4, Samsung Ads, Vevo UK and OUTtv.
At our Marketing the Marketers event, moderator and New Digital Age editor, Justin Pearse, brought together three leading experts in the field to discuss how all parties can make the most of what has the potential to be a fruitful relationship.
Brands are tightening spending and prioritising customer retention, according to a new study from Braze and Wakefield Research…
To mark International Women’s Day, CreativeX, a creative data platform for the world’s largest brands, has published new analysis showing a need for brands to elevate their approach to including women in ads…
Bookshop.org, the online bookstore on a mission to support independent bookshops, has completed a $1.8 million (£1.5m) angel fundraising round, which will be used to add audiobooks and eBooks to its UK platform…
To mark International Women’s Day and our Digital Women Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear to from Mazenko, Commercial Director at Metro.