At our Marketing the Marketers event, moderator and New Digital Age editor, Justin Pearse, brought together three leading experts in the field to discuss how all parties can make the most of what has the potential to be a fruitful relationship.
Brands are tightening spending and prioritising customer retention, according to a new study from Braze and Wakefield Research…
To mark International Women’s Day, CreativeX, a creative data platform for the world’s largest brands, has published new analysis showing a need for brands to elevate their approach to including women in ads…
Bookshop.org, the online bookstore on a mission to support independent bookshops, has completed a $1.8 million (£1.5m) angel fundraising round, which will be used to add audiobooks and eBooks to its UK platform…
To mark International Women’s Day and our Digital Women Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear to from Mazenko, Commercial Director at Metro.
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
In the latest in our NDA Meets series, we sit down with Christian Muche, the Co-Founder of Beyond Ordinary Events which launches POSSIBLE in Miami Beach, on April 17th-19th.
A great opportunity for retailers rolling out retail media networks to expand their sellable real estate is through a retailer-branded keyboard, writes Leo Giel of Tappa…
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Ahead of the Digital Women International Women’s Day Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear from Agatha Zietala, VP International Marketing at Magnite.
New research from independent creative agency Impero has revealed that consumer spending habits have changed, with respondents willing to spend money on food (47%), alcohol (38%), holidays (36%), coffee (33%) and beauty (31%). Fashion is set to lose out, with 32% of consumers trading down to prioritise spending elsewhere…
Meta is sunsetting its live stream shopping business on Instagram, just six months after it closed the same offering on Facebook.
What may have been an interesting experiment, ultimately did not deliver. Its end highlights the challenges that social media players – keen to diversify their advertising revenues – are facing. And it explains why they’ve tried to replicate China’s success with livestream shopping, where the medium is integral to eCommerce and estimated to drive 4.9 trillion Yuan in 2023 (£595 billion).