Natural Baby Shower, a specialist retailer of eco-friendly and natural baby products, has reduced shipping and label production costs to improve business efficiency while optimising the post-purchase experience for its customers, with a solution from Scurri, a delivery management platform…
The theme of this year’s
Rishad Tobaccowala is ab author, speaker and advisor with four decades of global experience who helps people think, feel and see differently about how to grow their businesses, their teams and themselves.
Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”. After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.
MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
In the run up to POSSIBLE in Miami Beach, on April 17th-19th, for which NDA is the UK media partner, we talk to some of the speakers appearing at the event, set to become our industry’s new key show.
Although film-of-the-moment, Everything Everywhere All at Once, gave us a peek into the multiverse, the red carpet seems yet to catch-up. Limelight-hungry celebs are missing a trick by not experimenting with new tech-led opportunities like digital fashion.
As digital further moves to become the primary driver of business sales and revenue, organisations are facing major hurdles in decreasing the time between identifying digital opportunities and acting on them, writes Kevin Korpics, Field CTO, EMEA/APJ, Quantum Metric…
ECA meets the co-founders of Delhicious, an all-natural, Ayurvedic-inspired brand rooted with powerful Indian heritage to deliver effective plant-based skincare…