As part of our ongoing Digital Women initiative, New Digital Age recently hosted a roundtable discussion of female senior execs in Manchester. Here, the panellists answer the question: what more can employers do to help women at work?
Every impression accounts, even during the best of times. During an economic downturn, the value of quality impressions increases drastically. As a result, navigating the advertising landscape in a recession is a daunting task, but when done right it can unlock many opportunities.
Christian Muche ithe Co-Founder of Beyond Ordinary Events which launches POSSIBLE in Miami Beach, on April 17th-19th, of which NDA is the UK media partner. He has a surprising choice of digital hero.
Last year, we saw the initial impact of an uncertain economy and the cost of living crisis alter people’s streaming subscription habits, with cost and value for money at the forefront of most decisions. Netflix’s subscriber numbers yo-yoed from huge losses to huge increases and the successful introduction of their ad-based video on-demand (AVOD) service saw other streaming giants look at different ways to keep hold of their subscribers.
ECA columist Glynn Davis expores the travails of supermarket’s online grocery operations.
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we’re joined by Gina Ramson Williams, Chief People Officer, OMD EMEA.
Are curated partnerships and data collaboration the keys to unlocking the potential of CTV advertising? Does the CTV format offer more creative possibilities for marketers than traditional TV advertising?
‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands.
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we chat with Lexi Clarke, Agency Director, ActionRocket.
In the last two years, sales from marketplaces accounted for 62% of global ecommerce revenue and grew by 29% – five percentage points higher than overall ecommerce growth, writes Orla Power of Luzern eCommerce…
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we sit down with Angela Tangas, CEO, dentsu UK&I.
New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace. Featuring expert insight and commentary from Ampere Analysis, Roku, Channel 4, Samsung Ads, Vevo UK and OUTtv.