Interviews, insight & analysis on digital media & marketing

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Every impression matters. Here a group of three individuals are looking at the analytics of their campaigns.
Publishing

Every impression counts during a recession

Every impression accounts, even during the best of times. During an economic downturn, the value of quality impressions increases drastically. As a result, navigating the advertising landscape in a recession is a daunting task, but when done right it can unlock many opportunities.

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CTV

The Monetisation Models of 2023 – who will reign supreme?

Last year, we saw the initial impact of an uncertain economy and the cost of living crisis alter people’s streaming subscription habits, with cost and value for money at the forefront of most decisions. Netflix’s subscriber numbers yo-yoed from huge losses to huge increases and the successful introduction of their ad-based video on-demand (AVOD) service saw other streaming giants look at different ways to keep hold of their subscribers.

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Agencies

IWD 2023: Chasing Equity – Gina Ramson Williams, OMD

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we’re joined by Gina Ramson Williams, Chief People Officer, OMD EMEA.

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Agencies

IWD 2023: Chasing Equity – Lexi Clarke, ActionRocket

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we chat with Lexi Clarke, Agency Director, ActionRocket.

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Agencies

IWD 2023: Chasing Equity – Angela Tangas, dentsu

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we sit down with Angela Tangas, CEO, dentsu UK&I.

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