uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
PinkNews, the world’s largest and most influential LBGTQ+ media brand, has become the latest premium publisher to partner Ozone…
On the back of International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat to Jo Aves, Head of Content Solutions, Evening Standard.
Retail media shows signs of catching up with a lot of other media channels and for some brands and industries it now even overperforms compared to standard display or search.
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
One of the most important ones is how to solve influencer marketing
pay disparities, an issue that has been around from the beginning, but now, unsolved, threatens
to undo any other work done by the industry to ensure the space reaches its potential to be fully
inclusive.
New Digital Age recently hosted a discussion of female senior execs in Manchester, as part of our ongoing Digital Women initiative.
Here, a selection of the panellists answer the question: what are the opportunities for women in digital in 2023?
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear from Beth Gordon, Director of Business Marketing and Communications, The Independent.
A study from National CineMedia, Lumen and dentsu has found that ads played in cinemas ranked number one for consumer attention when measured against all other video platforms….
ECA columnist and Retail Insider founder Glynn Davis meets Tony Preedy, managing director of international ecommerce marketplace Fruugo…
New Digital Age recently hosted a roundtable discussion of female senior execs in Manchester, as part of our ongoing Digital Women initiative. Here, the panellists answer the question: what do you consider your proudest professional achievement?
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat with Emma Newman, CRO, EMEA at PubMatic.