TVision, specialists in measuring TV and CTV viewer engagement, and Lumen Research, an attention measurement company, have announced a formal partnership to bring cross-platform attention measurement to US and UK customers…
According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022…
UK consumers are overwhelmingly open to sharing data with brands because they understand the value, according to data released by Ketch, the Trust by Design Platform for programmatic privacy and data stewardship…
Employment lawyer warns Brits they could be sacked for using BeReal at work…
As strategists respond to their clients’ needs to adapt to the impacts of a changing world, the strategy function has gained value and influence, but talent shortages are proving to be a top concern for strategists, according to a new report from WARC…
The Belgian Market Cour has refered preliminary questions to the Court of Justice of the European Union (CJEU) on how the concept of data controllership in the GDPR is to be applied…
Companies built apps, and the customers didn’t come, writes Kevin Susman of MATRIXX Software. But why?
Retailers are wasting an average of £19,000 a month on ineffective digital marketing, according to new research from product performance management platform ROI Hunter…
Multinational software company SAP has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity, to significantly boost brand awareness…
It’s been over a year since Facebook’s CEO Mark Zuckerberg first announced his grand plans to develop the Metaverse. While many people probably heard this term for the first time at that moment, the concept of the “metaverse” is not new but first mentioned by Neil Stevenson in his 1992 novel “Snow Crash” where people used digital avatars to escape reality.
The pivot to a hybrid or remote working model has spurred a series of cascading problems for organisations, writes Cate Murden of Push Mind & Body…
How can we address the environmental impact of digital transformation?
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