Ozone, the UK digital advertising platform built for brands by publishers, has announced a pilot partnership with Mail Metro Media, bringing another of the UK’s best known media brands to the premium publisher alliance…
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Charlotte Mceleny, PR Director SEA, India & ANZ, Media.Monks. Charlotte is a former, award-winning, journalist, who spent almost 15 years at leading marketing publications such as The Drum, Marketing and New Media Age.
A new study from Playground xyz, leveraging Scope3 data, that found carbon emissions from digital ad campaigns can be reduced by up to 63% when campaigns are optimised for attention time…
Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? NDA (in association with JCDecaux) recently invited industry experts from across the country to discuss this issue and more…
Ahead of the Digital Women International Women’s Day Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. First, we hear from Lucy Cording, Partner & Head of Digital, Kekst CNC.
New Digital Age meets Emma Ramsay, Head of Research & Insight, OMD EMEA…
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Georgie Broadhead, Marketing Director at Xandr a Microsoft Company.
MiQ and New Digital Age invited some leading commentators on the Advanced TV (ATV) marketplace to discuss the latest industry developments…
We canvassed industry opinion on TV measurement body Barb’s announcement last week it was expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Samir Chabab, Head of International Marketing & Communications, Index Exchange.
If the hospitality industry – which is currently geared towards Millennial tastes and sensibilities – wants to capitalise, they’ll learn to speak in Gen Z, writes Sophie Abrahamovitch of DUSK…
JCDecaux and NDA recently invited industry experts from across the country to take part in a roundtable debate on the current state of programmatic Digital Out of Home (pDOOH) advertising, with two simultaneous discussions happening in Manchester and London…