Technology
GumGum goes green with Cedera
GumGum, a contextual-first, global digital advertising platform, has announced a new partnership with Cedara, the carbon intelligence platform….
Michael Feeley
8 February 2023
GumGum, a contextual-first, global digital advertising platform, has announced a new partnership with Cedara, the carbon intelligence platform….
Why is Shopify so popular? And how can your business take advantage of what it has to offer when it comes to building your ad campaigns? Piero Pavone of Preciso explains all…
New data from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands, has revealed that retailers are leaving valuable first-party data capture opportunities on the table…
There’s a real buzz about YouTube’s new revenue sharing model for creators, writes Ed East of influencer marketing agency Billion Dollar Boy…
NDA Editor Justin Pearse and Publisher Andy Oakes are back with another gentle ramble along the paths of a week in the digital media and marketing industry.
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
When it comes to smartphones and digital devices blanket stereotypes are too often assigned to entire generations. For Gen Z, who have grown up with smartphones, there is a perception that they are hooked on their personal devices, forever heads down in the latest social media trend.
IAB Compass, a new report created with research consultancy MTM, looks at the evolution of four fast-growing digital channels: AR/VR, CTV, gaming and shoppable advertising…
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular issues faced by women. Next up is Rachel Wilkinson, Associate Director, Business Excellence at Xaxis
The key to achieving social campaign performance optimisation will rest on technology built on industry partnerships, writes Rob Cootes of DoubleVerify…
Adah Parris, futurist, cultural strategist, creator of innovation model Cyborg Shamanism, and TED speaker, has been announced as the keynote speaker at NDA’s inaugural Digital Women International Women’s Day (IWD) event.
Marketing data and analytics company Kantar has secured a series of new digital media subscribers to its TGI consumer data in Great Britain, including LADbible, JOE Media and sport specialist LiveScore…