Ah Um, a creative agency in the tech and AI space, has released a study revealing how decision-makers and in tech, AI and analytics consume content…
Challenge itself, however, doesn’t always have to be negative. We are presented with an opportunity to inject more creativity, disruption, and innovation into our marketing strategies and come out of 2023 stronger than we were before – as long as these challenges are acknowledged and dealt with appropriately.
Marketers and Advertisers typically do not have a mathematical, computer science or statistical background. It can therefore be understandably daunting to dip one’s toes in the world of analytics and data-driven insights. Where do you begin? What happens when things get complicated? How do you transform data insights into actionable strategies?
Cart abandonment last year sat at 80% (in Q2 2022); clearly there is a huge proportion of consumers simply not completing their desired purchase.
All retailers need a data strategy to help grow their business, writes Russ Groombridge, VP of Data and Analytics, CODE Worldwide (RAPP Group)…
Viously, a next-gen video player technology and advertising sales house, has announced new efforts to decarbonise media and advertising, partnering with Scope3, as the standard for digital carbon emissions measurement….
Research from JCDecaux UK has revealed that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display (66%), connected TV (61%), in-app (60%), programmatic audio (53%), and video (50%)…
Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions…
DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, has annouced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory…
New data has revealed that Ireland is country most interested in VR, in particular, Sony’s PlayStation VR2 (PSVR 2)…
New Digital Age chatted recently with Annika Bizon, Marketing and Omnichannel Director at Samsung Electronics UK, to discuss the launch of the Galaxy S23 series smartphones…
Parweez Mulbocus is Head of Ecommerce at OMD EMEA. Here, Parweez discusses the challenges faced as a woman coming from an ethnic minority background and explore the ways in which employers can ensure they’re pro-actively being inclusive…