This week’s talent roundup shares new hires and promotions from Bazaarvoice, Boldspace, Detected and more…
Tatyana Kahl, Marketing Director for Activation and Usage at VISA Europe, thinks that marketers need to stay curious before anything else. And she’s not just thinking about gathering and analysing marketing trends and performance data…
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
The #AllGirlsRoar campaign highlights the fact that a large number of women around the world still aren’t allowed to play or watch football.
Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
Are we falling into the media-bubble trap of assuming everyone else thinks and acts as we do, and that audience demographics are static cohorts that don’t evolve over time? Gregor Chalmers of The Kite Factory explores the issue for New Digital Age…
Having recently collaborated with Meta on a project exploring the optimal conditions for successful and meaningful experimentation, we looked at how this can be used to affect organisational change; specifically, what are the common barriers, what is the optimal process, and how do we make sure what we learn is actionable.
Follow Me is a six-week programme aimed at providing SMBs with resources on how to get started on TikTok, and use the platform to boost their business.
A new analysis from international marketing intelligence service WARC has found that media inflation is driving up the cost of advertising across channels, with TV most affected…
Student loyalty network Student Beans has unveiled a new brand in its audience verification technology: Beans iD…
ISBA has completed an industry-wide consultation of UK advertisers regarding a proposal to part-fund the nascent Origin cross media measurement service via an Advertiser levy…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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