New research from Nosto suggests 69% of consumers go straight to the search bar when they visit an online retailer1, but 80% admit leaving because the on-site search experience didn’t meet their expectations.
You wait ages for one, and then three come along at once”. Among all of the new year forecasting, three recent news stories have somewhat converged to create a clear case for investing in quality, audience-first digital channels.
Planning-inc research of senior marketing professionals working in UK-based B2C brands has uncovered a staggering insight that three quarters (75%) don’t believe senior leadership truly values the role of customer marketing to the wider business.
NDA’s podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they’re using digital to get closer to their customers. Next up is Adrian Harris, Head of Digital at VisitBritain.
ECA columnist and Retail Insider founder Glynn Davis meets Jo French, head of brand & product marketing at menswear retailer Charles Tyrwhitt…
A unique methodology has been developed that provides unique insights into the results achieved by the audio channels Radio, Livestream, and Podcasts in terms of brand KPIs, such as brand awareness, brand consideration, brand preference and action intent…
Bowing to pressure over how advertisers can target young people on both Facebook and Instagram, Meta has just introduced new measures to restrict brands’ access to teens’ data, and tools that will allow users to better manage the types of ads they see on the platform.
The thinking around deliveries and returns is beginning to change among online retailers, writes Glynn Davis, founder of Retail Insider…
UK media inflation is predicted to reach 3.8% in 2023, down from 4.0% in 2022, according to the ECI Media Management’s 2023 Media Inflation Report…
New Digital Age recently spoke to Gareth Holmes, Vice President EMEA & APAC at SeenThis, on why adaptive streaming is presenting video advertising with “its Spotify moment”…
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies.
Industrial action on the UK rail networks prompted a boost to ecommerce revenues last week, according to data from Wunderkind…