Agencies
IPA Bellwether Report Q4 2022: Industry Reaction (part two)
More thoughts from the industry on the seventh consecutive quarter of growth for UK marketing budgets.
Tyrone Stewart
19 January 2023
More thoughts from the industry on the seventh consecutive quarter of growth for UK marketing budgets.
Social commerce, or S-commerce, will continue to dominate in 2023, presenting brands with opportunities to engage and personalise in ways that have never before been possible, writes Emma Sahota, UK Managing Director at Astound Commerce…
UK marketing budgets grew for the seventh consecutive quarter in the face of a recession, according to the latest IPA Bellwether Report. Here’s what the industry thinks about it.
AI will play a big role in the future of digital advertising, but how will it work in the privacy-first world?
commercetools, a leading provider of composable commerce, has launched commercetools Frontend, a FaaS solution that enables businesses to compose and deliver digital websites and applications…
Ella Kerr-McCutcheon, Sales Director — Northern Europe, Mediarithmics, discusses data management and clean rooms for New Digital Age…
Research from Reddit (in association with independent insights agency Talk Shoppe) has revealed that consumers’ reasons for engaging with social media are changing in unexpected ways, creating new demands on social platforms and opening up new opportunities for brands to leverage the power of community…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry.
Here, Tom Roach, VP of Brand Strategy at digital-first marketing performance company Jellyfish, explains how he is helping to bridge the worlds of brand and performance marketing and why ATV might be the perfect environment to unite the two…
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
The launch of the second wave of ISBA’s landmark Programmatic Supply Chain Transparency Study with PwC painted an incredibly positive picture of the programmatic advertising industry.
The UK Government has been presented with a landmark national strategy for drone technology across land, sea and air to rapidly, safely and efficiently accelerate growth by capitalising on an industry estimated to be worth over £45 billion to the UK alone by 2030…
TikTok has announced the launch of the TikTok Academy across Europe, a virtual interactive education platform designed to upskill brands and agencies of all sizes at scale on how to best utilise TikTok for Business…