Interviews, insight & analysis on digital media & marketing

New data reveals that one-third of influencers are not proactively seeking brand deals, despite wanting them

HypeAuditor, the AI-powered social media analytics solution for brands has today launched HypeAuditor for Influencers, a new platform which enables content creators to take greater control of brand partnerships and maximise content creation. The launch comes at a time when 94% of influencers want more social media partnerships with brands, but one-third of them (32%) are not doing anything about it, according to a recent survey carried out by HypeAuditor.

The survey which polled 500 content creators with over 1000 followers, also revealed that marketers are increasingly turning to influencer marketing to reach their audiences, despite budget cuts and the current economic landscape. According to the data, 46% of influencers have seen an increase in brand partnerships this year (2023) vs. 2022. It also reveals that more than a third (39%) of respondents noticed an increase in the amount paid by brands for sponsored posts.

Alexander Frolov, co-founder and CEO at HypeAuditor, said: “Despite its glamorous reputation, having a career as a content creator can be really tough. Only a very small percentage of influencers, often celebrities, can make a living from their social media accounts

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