The Influencer Marketing Trade Body (IMTB) has launched REASSURE, a regulatory advice service. Exclusive to IMTB, members can now benefit from one-to-one telephone consultations with Hashtag Ad Consulting, the leading legal and regulatory compliance consultancy.
Successful influencer marketing relies on the strength of the relationship between the follower and the influencer. So how are Instagram influencers able to achieve this connection
ISBA has launched an updated version of its Influencer Marketing Code of Conduct, with a focus on helping brands to deliver better diversity, equity, inclusion, and representation in their influencer activity…
This weeks instalment of NDA’s Agency News shares news from Komodo, Fox Agency, Truant London and more.
Many Influencers have been caught breaking lockdown rules. But has this affected their credibility with public?
57% of influencers believe their ethnicity impacts the fees they can charge, a new report has found.
By Mary Keane-Dawson, Group CEO
By Charlotte Williams, Founder of
New research from Trinity Business
By Mary Keane-Dawson, Group CEO
onsumers’ growing trust in influencers as credible media outlets is transforming their role as creative communicators.
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